McDonalds: I'm Loving It
Coca-Cola:
Slogans, 1886 - 2012 in America (usually including Canada)
- 1886 - Drink Coca-Cola.
- 1904 - Delicious and refreshing.
- 1905 - Coca-Cola revives and sustains.
- 1906 - The great national temperance beverage.
- 1908 - Good til the last drop
- 1917 - Three million a day.
- 1922 - Thirst knows no season.
- 1923 - Enjoy life.
- 1924 - Refresh yourself.
- 1925 - Six million a day.
- 1926 - It had to be good to get where it is.
- 1927 - Pure as Sunlight
- 1927 - Around the corner from anywhere.
- 1928 - Coca-Cola ... pure drink of natural flavors.
- 1929 - The pause that refreshes.
- 1932 - Ice-cold sunshine.
- 1937 - America's favorite moment.
- 1938 - The best friend thirst ever had.
- 1938 - Thirst asks nothing more.
- 1939 - Coca-Cola goes along.
- 1939 - Coca-Cola has the taste thirst goes for.
- 1939 - Whoever you are, whatever you do, wherever you may be, when you think of refreshment, think of ice cold Coca-Cola.
- 1941 - Coca-Cola is Coke!
- 1942 - The only thing like Coca-Cola is Coca-Cola itself.
- 1944 - How about a Coke?
- 1945 - Coke means Coca-Cola.
- 1945 - Passport to refreshment.
- 1947 - Coke knows no season.
- 1948 - Where there's Coke there's hospitality.
- 1949 - Coca-Cola ... along the highway to anywhere.
- 1952 - What you want is a Coke.
- 1954 - For people on the go.
- 1956 - Coca-Cola ... makes good things taste better.
- 1957 - The sign of good taste.
- 1958 - The Cold, Crisp Taste of Coke
- 1959 - Be really refreshed.
- 1963 - Things go better with Coke.
- 1966 - Coke ... after Coke ... after Coke.
- 1969 - It's the real thing.
- 1971 - I'd like to buy the world a Coke. (basis for the song "I'd Like To Teach the World to sing (in Perfect Harmony)1974 - Look for the real things.
- 1976 - Coke adds life.
- 1979 - Have a Coke and a smile (see also Hey Kid, Catch!)
- 1982 - Coke is it!
- 1985 - America's Real Choice
- 1986 - Red White & You (for Coca-Cola Classic)
- 1986 - Catch the Wave (for New Coke)
- 1989 - Can't Beat the Feeling. (also used in the UK)
- 1991 - Can't Beat the Real Thing. (for Coca-Cola Classic)
- 1993 - Always Coca-Cola.
- 2000 - Enjoy.
- 2001 - Life tastes good. (also used in the UK)
- 2003 - Real.
- 2005 - Make It Real.
- 2006 - The Coke Side of Life (used also in the UK)
- 2007 - Live on the Coke Side of Life (also used in the UK)
- 2008 - love it light (also used in the UK)
- 2009 - Open Happiness
- 2010 - Twist The Cap To Refreshment
- 2011 - Life Begins Here
- 2012 - Enjoy Coca Cola
Australia/New Zealand
- "Be really refreshed" (1961)
- "Things go better with Coke" (1964)
- "It's the real thing" (1972)
- "Coke adds life" (1977)
- "Smile. Coke adds life" (1980)
- "Coke is it!" (1982)
- "You Can't Beat the Feeling" (1987)
- "Live on the Coke side of life" (2008)
- "Real taste. Uplifting refreshment" (2009)
- "Open Happiness" (2011)
- "Share A Coke" (2011)
Spain
- 1886: «Disfrute Coca-Cola».(Enjoy Coca-Cola)
- 1929: «La pausa que refresca». (The Break That Refreshes)
- 1959: «Coca-Cola refresca mejor». (Coca-Cola refreshes better)
- 1963: «Todo va mejor con Coca-Cola». (Everything goes Better with Coke)
- 1970: «El sabor de la vida» (Spain) (The Flavor of Life)
- 1976: «Coca-Cola da más vida». (Coke Adds Life)
- 1982: «Coca-Cola es así» (Spain) (Coke Is It)
- 1987: «Sensación de vivir» (Spain) (You Can’t Beat the Feeling)
- 1993: «Siempre Coca-Cola» (Always Coca-Cola)
- 2000: «Vívela» (Spain and Mexico) (Live It)
- 2001: «La vida sabe bien» (Spain) (Life Tastes Good)
- 2003: «Coca-Cola, de verdad». (Coca-Cola, Truly)
- 2006: «El lado Coca-Cola de la vida (Spain and Latin America) (The Coke Side of Life)
- 2008: Desde 1886 repartiendo felicidad (Spain). (Spreading Happiness since 1886)
- 2008: «El lado Coca-Cola de la vida» (Spain and Latin America) (The Coke Side of Life)
- 2009: «Destapa la felicidad» (Spain) (Open Happiness)
India
- "ठंडा मतलब Coca-Cola!" ("Cold means Coca-Cola!") (2000s)
- "पीओ सर उठा के " ("Drink with pride")
- "जो चाहो हो जाये, कोका-कोला enjoy!" ("Whatever you wish will come true, enjoy Coca-Cola!")
- "Burrrrrrrrr" ("Refreshment" )(2011)
- "Open Happiness" (2012)
Indonesia
Coca-Cola
- "Minumlah Coca-Cola" (1980) (Enjoy Coca-Cola)
- "Always Coca-Cola" (1994)
- "Semangat Coca-Cola" (2000) (Spirit of Coca-Cola)
- "Segarnya Mantap" (2004) (Feel Refreshed)
- "Hidup ala Coca-Cola" (2007) (The Coke Side of Life)
- "Brrr... Hidup ala Coca-Cola" (2009) (Brrr... The Coke Side of Life)
- "Buka Coca-Cola, Buka semangat baru" (2010) (Open Happiness)
- "Segarkan Semangatmu" (2011) (Refresh your spirit)
Coca-Cola Zero
- "Great Taste, Zero Sugar" (2008)
Japan
- 1962 - スカッとさわやかコカ・コーラ (Sparkling and refreshing Coca-Cola)
- 1976 - Come on in. (Drink) Coke.
- 1980 - Yes Coke Yes
- 1987 - I feel Coke.
- 1991 - さわやかになるひととき。 (Make a refreshing moment.)
- 1993 - Always Coca-Cola
- 2000 - Enjoy
- 2001 - No Reason
- 2004 - Special Magic
- 2007 - The Coke Side of Life
- 2010 - Open Happiness
Pakistan
- "Dill Hai To Mango Aur" ("if you have a heart ask for more") (2000s)
- "Khulein Khushian"("Open Happiness")
- "Kha Le Pee Le Jee Le" ("eat drink live")
- "مل جل کر کھلیں خوشیاں" ("Open Happiness together") (for Ramadan 2011)
Philippines
- 1912 - Drink Coca Cola Philippines
- 1977 - Coke Adds Life
- 1983 - Coke Is It!
- 1989 - Can't Beat The Feeling Coke Philippines
- 1991 - Coca Cola Is It!
- 1993 - Always Coca Cola Philippines
- 2004 - Coke Ko To!
- 2005 - Kasama Ka Coke!
- 2008 - Buhay Coke Buksan Mo!
- 2009 - Mag Smile Sa Buhay, Mag Coke Araw Araw!
- 2010 - Open Happiness Coke Philippines
- 2011 - Coke Mismo!
- 2012 - 100 Taon Na Saya Sa Coke!
- 2012 - Salamat Sa Saya Ng 100 Christmas Coke!
Poland
- 1971 - "Coca-Cola. To jest to!" - Agnieszka Osiecka's slogan ("Coca-Cola. This is it!")
- 1992 - "Zawsze Coca-Cola" ("Coca-Cola forever")
- 2000 - "Coca-Cola: co za radość" ("Coca-Cola: such a joy") - created by professor Jerzy Bralczyk, authority in linguistics.
Russia
- "Всегда Coca-Cola" (1993–2009, "Always Coca-Cola")
- "Coca-Cola идет в дом!" (2010, "Coca-Cola is going to the house!")
Czech Republic
Coca-Cola
- 1990 - Coca-Cola je to pravé! ("The Real Thing!")
- 1997 - Coca-Cola je k jídlu to pravé ("Coca-Cola Is Good With Food")
- 1997 - Vždy Coca-Cola ("Always Coca-Cola")
- 1998 - Žízeň uhasí, mysl osvěží ("Quenches thirst, refreshes mind")
- 2000 - 2002 Vychutnejte si! ("Enjoy!")
- 2002 - Chuť, kterou miluje celý svět ("A taste the whole world loves")
- 2003 - Chihuahua! Spolu na jedné vlně! ("Chihuahua! Together on one wave!")
- 2004 - Vždy osvěží ("Always Refreshes")
- 2006 - 2008 Ber život s radostí ("Enjoy life with happiness")
- 2009 - 2012 Radost otevřít ("Open Happiness")
Coca-Cola Cherry
- 1996 - Žij jinak! ("Live differently!")
Coca-Cola Light
- 1995 - Osvěžení, jaké jste ještě nezažili! ("Refreshment you have yet to experience!")
- 1998 - Už pro ten pocit ("Just for the feeling")
- 2006 - Neodolatelná chuť ("Irresistible taste")
Coca-Cola Zero
- 200x - Pravá chuť. Zero cukr. ("Real taste. Zero sugar")
- 2012 - Pravá chuť. Nula cukru. Je to možné? ("Real taste. Zero sugar. Possible?")
Christmas
- 1996 - Coca-Cola, to pravé Vánoční osvěžení ("Coca-Cola, the real Christmas refreshment")
- 1997 - To pravé Vánoční osvěžení! ("The real Christmas refreshment")
- 2001 - Vychutnejte si to pravé Vánoční osvěžení ("Enjoy the real Christmas refreshment")
- 2003 - To pravé Vánoční osvěžení ("The real Christmas refreshment")
- 2007 - Podělte se o kouzlo Vánoc ("Pass On The Christmas Spirit")
- 2008 - Vánoce s chutí ("Christmas with taste")
Special
- 1994 - Všechny jsou teď Jo-Jo ("All of them are Yo-yo")
- 1996 - Celosvětový Olympijský partner ("World partner of the Olympics")
- 1997 - Překvapení pod každým víčkem "(Surprise under every cap")
- 1999 - Osvěž se a vyhraj! ("Refresh yourself and win!")
- 2002 - 2003 Osvěž se na Ex! ("Refresh yourself in one shot")
Q: Which product has the slogan "Once you pop, you can't stop"?
A: Pringles
Q: What makes a slogan effective?
A: Every slogan needs snappy words, meaningful words and humour. If a slogan doesn't have this then in my opinion, it isn't a good slogan.
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