Photographers: Ansel Adams

Ansel Adams

He was born on February 20, 1902, in San Francisco, California. Adams became a photographer of the American West, particularly Yosemite National Park, using his work to promote conservation of wilderness areas. His iconic black-and-white images were very popular. He died in Monterey, California, on April 22, 1984.

The Rule of Thirds

The rule of thirds gives an image more 'energy'. The picture to the left shows the rule of thirds. The lowest horizontal line is in the same place as the horizon. This divides the horizon and the rest of the photo. This makes the image more interesting. The tree is in line with vertical line to the right. This offsets the image enough for it to look cool, but also not too far that the photo looks distorted.

Types of Ads

Ad 1

This ad has comedy in it and features a well known tv star. It is intreging becuase it is funny and everyone knows who Alf Stewart is.

Ad 2

This ad has a dance in it which makes it a song and dance ad. Song and dance ads are very effective.

Ad 3

This ad shows emotion and emotional ads are always effective.

Types of Camera Movement

Tracking Shot: using a 'Dolly' (type of trolley on wheels) the camera moves along following the action smoothly.

Dolly Zoom: The camera moves closer to or further from the subject while simultaneously adjusting the zoom angle to keep the subject the same size in the frame.

Follow: The camera physically follows the subject al a more or less constant distance.

Pan: Moving the camera position vertically with respect to the subject.

Pedestal Tilt: Vertical movement of the camera angle e.g. pointing up or down.

Zoom: Changing the lens focal length which gives the illusion of moving.

Existing Product Analysis ( Fifa 12 ad: Love Football, Play Football )

Q: WHO the ad is aimed at?
A: Soccer fans and players.
Q: WHAT is being advertised?
A: Fifa 12
Q: WHAT is specifically highlighted about the product in this ad?
A: You can play football even if you are injured.
Q: WHY would this ad help sell the product?
A: It is very realistic.
Q: WHERE/WHEN this ad might appear in order to reach it's target audience?
A: Sports games, night, afternoon and morning.
Q: WHAT need or what is the ad appealing to?
A: Dream and Fantasy

Existing Product Analysis ( Nike: Good vs Evil Ad )

Q: WHO the ad is aimed at?
A: Soccer Fans and Players.
Q: WHAT is being advertised?
A: Nike boots and other products.

Q: WHAT is specifically highlighted about the product in this ad?
A: It is better than evil and can defeat anything.
Q: WHY would this ad help sell the product?
A: It gives players motivation.

Q: WHERE/WHEN this ad might appear in order to reach it's target audience?
A: Mornings, Afternoon, Nights and sport games.
Q: WHAT need or what is the ad appealing to?
A: People that need boots.

Existing Product Analysis ( Apple: IPod: Bounce )

Q: WHO the ad is aimed at?
A: Everyone.
Q: WHAT is being advertised?
A: The IPod 5.
Q: WHAT is specifically highlighted about the product in this ad?
A: How people react to the colours.
Q: WHY would this ad help sell the product?
A: It looks cool.
Q: WHERE/WHEN this ad might appear in order to reach it's target audience?
A: All day, everyday.
Q: WHAT need or what is the ad appealing to?
A: Music Fans.