Existing Product Analysis ( Apple: IPod: Bounce )

Q: WHO the ad is aimed at?
A: Everyone.
Q: WHAT is being advertised?
A: The IPod 5.
Q: WHAT is specifically highlighted about the product in this ad?
A: How people react to the colours.
Q: WHY would this ad help sell the product?
A: It looks cool.
Q: WHERE/WHEN this ad might appear in order to reach it's target audience?
A: All day, everyday.
Q: WHAT need or what is the ad appealing to?
A: Music Fans.