Existing Product Analysis ( Fifa 12 ad: Love Football, Play Football )

Q: WHO the ad is aimed at?
A: Soccer fans and players.
Q: WHAT is being advertised?
A: Fifa 12
Q: WHAT is specifically highlighted about the product in this ad?
A: You can play football even if you are injured.
Q: WHY would this ad help sell the product?
A: It is very realistic.
Q: WHERE/WHEN this ad might appear in order to reach it's target audience?
A: Sports games, night, afternoon and morning.
Q: WHAT need or what is the ad appealing to?
A: Dream and Fantasy