Existing Product Analysis ( Kobe vs Messi: Turkish Airlines Ad )

Q: WHO the ad is aimed at?

A: Families looking for a good airline.

Q: WHAT is being advertised?

A: The airline.

Q: WHAT is specifically highlighted about the product in this ad?

A: The best airline to fly with.

Q: WHY would this ad help sell the product?

A: It is cool and funny.
Q: WHERE/WHEN this ad might appear in order to reach it's target audience?
A: All day, everyday.
Q: WHAT need or what is the ad appealing to?
A: Holidays.

Existing Product Analysis ( VW: The Force Ad )

Q: WHO the ad is aimed at?
A: Adults

Q: WHAT is being advertised?
A: The Car

Q: WHAT is specifically highlighted about the product in this ad?
A: There is a new feature that you can entertain your kids.

Q: WHY would this ad help sell the product?
A: It is funny and clever and sophisticated.

Q: WHERE/WHEN this ad might appear in order to reach it's target audience?
A: In the evening and at night.

Q: WHAT need or what is the ad appealing to?
A: It's a family car.

Our Ad Plan

Q: WHO the ad is aimed at?
A: Teenagers and small children that enjoy sport.

Q: WHAT is being advertised?
A: Health through sport. (Soccer/Football)

Q: WHAT is specifically highlighted about the product in this ad?
A: Health, Good dieting, Water, Social.

Q: WHY would this ad help sell the product?
A: Because people will want to buy the ball and boots so that they can play soccer.

Q: WHERE/WHEN this ad might appear in order to reach it's target audience?
A: Childrens channels early in the morning and in the afternoon but not to late.

Q: WHAT need or what is the ad appealing to?
A: Happy Families
    Dreams and Fantasy
    Elite people or experts
    Successfull careers
    Self Importants & pride  

Slogan Activity

Nike: Just Do It!

McDonalds: I'm Loving It

Coca-Cola:
Slogans, 1886 - 2012 in America (usually including Canada)

• 1886 - Drink Coca-Cola.
• 1904 - Delicious and refreshing.
• 1905 - Coca-Cola revives and sustains.
• 1906 - The great national temperance beverage.
• 1908 - Good til the last drop
• 1917 - Three million a day.
• 1922 - Thirst knows no season.
• 1923 - Enjoy life.
• 1924 - Refresh yourself.
• 1925 - Six million a day.
• 1926 - It had to be good to get where it is.
• 1927 - Pure as Sunlight
• 1927 - Around the corner from anywhere.
• 1928 - Coca-Cola ... pure drink of natural flavors.
• 1929 - The pause that refreshes.
• 1932 - Ice-cold sunshine.
• 1937 - America's favorite moment.
• 1938 - The best friend thirst ever had.
• 1938 - Thirst asks nothing more.
• 1939 - Coca-Cola goes along.
• 1939 - Coca-Cola has the taste thirst goes for.
• 1939 - Whoever you are, whatever you do, wherever you may be, when you think of refreshment, think of ice cold Coca-Cola.
• 1941 - Coca-Cola is Coke!
• 1942 - The only thing like Coca-Cola is Coca-Cola itself.
• 1944 - How about a Coke?
• 1945 - Coke means Coca-Cola.
• 1945 - Passport to refreshment.
• 1947 - Coke knows no season.
• 1948 - Where there's Coke there's hospitality.
• 1949 - Coca-Cola ... along the highway to anywhere.
• 1952 - What you want is a Coke.
• 1954 - For people on the go.
• 1956 - Coca-Cola ... makes good things taste better.
• 1957 - The sign of good taste.
• 1958 - The Cold, Crisp Taste of Coke
• 1959 - Be really refreshed.
• 1963 - Things go better with Coke.
• 1966 - Coke ... after Coke ... after Coke.
• 1969 - It's the real thing.
• 1971 - I'd like to buy the world a Coke. (basis for the song "I'd Like To Teach the World to sing (in Perfect Harmony)1974 - Look for the real things.
• 1976 - Coke adds life.
• 1979 - Have a Coke and a smile (see also Hey Kid, Catch!)
• 1982 - Coke is it!
• 1985 - America's Real Choice
• 1986 - Red White & You (for Coca-Cola Classic)
• 1986 - Catch the Wave (for New Coke)
• 1989 - Can't Beat the Feeling. (also used in the UK)
• 1991 - Can't Beat the Real Thing. (for Coca-Cola Classic)
• 1993 - Always Coca-Cola.
• 2000 - Enjoy.
• 2001 - Life tastes good. (also used in the UK)
• 2003 - Real.
• 2005 - Make It Real.
• 2006 - The Coke Side of Life (used also in the UK)
• 2007 - Live on the Coke Side of Life (also used in the UK)
• 2008 - love it light (also used in the UK)
• 2009 - Open Happiness
• 2010 - Twist The Cap To Refreshment
• 2011 - Life Begins Here
• 2012 - Enjoy Coca Cola

 Australia/New Zealand

• "Be really refreshed" (1961)
• "Things go better with Coke" (1964)
• "It's the real thing" (1972)
• "Coke adds life" (1977)
• "Smile. Coke adds life" (1980)
• "Coke is it!" (1982)
• "You Can't Beat the Feeling" (1987)
• "Live on the Coke side of life" (2008)
• "Real taste. Uplifting refreshment" (2009)
• "Open Happiness" (2011)
• "Share A Coke" (2011)

 Spain

• 1886: «Disfrute Coca-Cola».(Enjoy Coca-Cola)
• 1929: «La pausa que refresca». (The Break That Refreshes)
• 1959: «Coca-Cola refresca mejor». (Coca-Cola refreshes better)
• 1963: «Todo va mejor con Coca-Cola». (Everything goes Better with Coke)
• 1970: «El sabor de la vida» (Spain) (The Flavor of Life)
• 1976: «Coca-Cola da más vida». (Coke Adds Life)
• 1982: «Coca-Cola es así» (Spain) (Coke Is It)
• 1987: «Sensación de vivir» (Spain) (You Can’t Beat the Feeling)
• 1993: «Siempre Coca-Cola» (Always Coca-Cola)
• 2000: «Vívela» (Spain and Mexico) (Live It)
• 2001: «La vida sabe bien» (Spain) (Life Tastes Good)
• 2003: «Coca-Cola, de verdad». (Coca-Cola, Truly)
• 2006: «El lado Coca-Cola de la vida (Spain and Latin America) (The Coke Side of Life)
• 2008: Desde 1886 repartiendo felicidad (Spain). (Spreading Happiness since 1886)
• 2008: «El lado Coca-Cola de la vida» (Spain and Latin America) (The Coke Side of Life)
• 2009: «Destapa la felicidad» (Spain) (Open Happiness)

 India

• "ठंडा मतलब Coca-Cola!" ("Cold means Coca-Cola!") (2000s)
• "पीओ सर उठा के " ("Drink with pride")
• "जो चाहो हो जाये, कोका-कोला enjoy!" ("Whatever you wish will come true, enjoy Coca-Cola!")
• "Burrrrrrrrr" ("Refreshment" )(2011)
• "Open Happiness" (2012)

 Indonesia

 Coca-Cola

• "Minumlah Coca-Cola" (1980) (Enjoy Coca-Cola)
• "Always Coca-Cola" (1994)
• "Semangat Coca-Cola" (2000) (Spirit of Coca-Cola)
• "Segarnya Mantap" (2004) (Feel Refreshed)
• "Hidup ala Coca-Cola" (2007) (The Coke Side of Life)
• "Brrr... Hidup ala Coca-Cola" (2009) (Brrr... The Coke Side of Life)
• "Buka Coca-Cola, Buka semangat baru" (2010) (Open Happiness)
• "Segarkan Semangatmu" (2011) (Refresh your spirit)

 Coca-Cola Zero

• "Great Taste, Zero Sugar" (2008)

Japan

• 1962 - スカッとさわやかコカ・コーラ (Sparkling and refreshing Coca-Cola)
• 1976 - Come on in. (Drink) Coke.
• 1980 - Yes Coke Yes
• 1987 - I feel Coke.
• 1991 - さわやかになるひととき。 (Make a refreshing moment.)
• 1993 - Always Coca-Cola
• 2000 - Enjoy
• 2001 - No Reason
• 2004 - Special Magic
• 2007 - The Coke Side of Life
• 2010 - Open Happiness

 Pakistan

• "Dill Hai To Mango Aur" ("if you have a heart ask for more") (2000s)
• "Khulein Khushian"("Open Happiness")
• "Kha Le Pee Le Jee Le" ("eat drink live")
• "مل جل کر کھلیں خوشیاں" ("Open Happiness together") (for Ramadan 2011)

 Philippines

• 1912 - Drink Coca Cola Philippines
• 1977 - Coke Adds Life
• 1983 - Coke Is It!
• 1989 - Can't Beat The Feeling Coke Philippines
• 1991 - Coca Cola Is It!
• 1993 - Always Coca Cola Philippines
• 2004 - Coke Ko To!
• 2005 - Kasama Ka Coke!
• 2008 - Buhay Coke Buksan Mo!
• 2009 - Mag Smile Sa Buhay, Mag Coke Araw Araw!
• 2010 - Open Happiness Coke Philippines
• 2011 - Coke Mismo!
• 2012 - 100 Taon Na Saya Sa Coke!
• 2012 - Salamat Sa Saya Ng 100 Christmas Coke!

 Poland

• 1971 - "Coca-Cola. To jest to!" - Agnieszka Osiecka's slogan ("Coca-Cola. This is it!")

• 1992 - "Zawsze Coca-Cola" ("Coca-Cola forever")

• 2000 - "Coca-Cola: co za radość" ("Coca-Cola: such a joy") - created by professor Jerzy Bralczyk, authority in linguistics.

Russia

• "Всегда Coca-Cola" (1993–2009, "Always Coca-Cola")
• "Coca-Cola идет в дом!" (2010, "Coca-Cola is going to the house!")

Czech Republic

 Coca-Cola

• 1990 - Coca-Cola je to pravé! ("The Real Thing!")
• 1997 - Coca-Cola je k jídlu to pravé ("Coca-Cola Is Good With Food")
• 1997 - Vždy Coca-Cola ("Always Coca-Cola")
• 1998 - Žízeň uhasí, mysl osvěží ("Quenches thirst, refreshes mind")
• 2000 - 2002 Vychutnejte si! ("Enjoy!")
• 2002 - Chuť, kterou miluje celý svět ("A taste the whole world loves")
• 2003 - Chihuahua! Spolu na jedné vlně! ("Chihuahua! Together on one wave!")
• 2004 - Vždy osvěží ("Always Refreshes")
• 2006 - 2008 Ber život s radostí ("Enjoy life with happiness")
• 2009 - 2012 Radost otevřít ("Open Happiness")

 Coca-Cola Cherry

• 1996 - Žij jinak! ("Live differently!")

 Coca-Cola Light

• 1995 - Osvěžení, jaké jste ještě nezažili! ("Refreshment you have yet to experience!")
• 1998 - Už pro ten pocit ("Just for the feeling")
• 2006 - Neodolatelná chuť ("Irresistible taste")

 Coca-Cola Zero

• 200x - Pravá chuť. Zero cukr. ("Real taste. Zero sugar")
• 2012 - Pravá chuť. Nula cukru. Je to možné? ("Real taste. Zero sugar. Possible?")

 Christmas

• 1996 - Coca-Cola, to pravé Vánoční osvěžení ("Coca-Cola, the real Christmas refreshment")
• 1997 - To pravé Vánoční osvěžení! ("The real Christmas refreshment")
• 2001 - Vychutnejte si to pravé Vánoční osvěžení ("Enjoy the real Christmas refreshment")
• 2003 - To pravé Vánoční osvěžení ("The real Christmas refreshment")
• 2007 - Podělte se o kouzlo Vánoc ("Pass On The Christmas Spirit")
• 2008 - Vánoce s chutí ("Christmas with taste")

 Special

• 1994 - Všechny jsou teď Jo-Jo ("All of them are Yo-yo")
• 1996 - Celosvětový Olympijský partner ("World partner of the Olympics")
• 1997 - Překvapení pod každým víčkem "(Surprise under every cap")
• 1999 - Osvěž se a vyhraj! ("Refresh yourself and win!")
• 2002 - 2003 Osvěž se na Ex! ("Refresh yourself in one shot")

Q: Which product has the slogan "Once you pop, you can't stop"?
A: Pringles

Q: What makes a slogan effective?
A: Every slogan needs snappy words, meaningful words and humour. If a slogan doesn't have this then in my opinion, it isn't a good slogan.

5 Basketball ads

Logo: The logo is a basketball and the ad is about basketball so it fits in with the ad.
Slogan: The slogan is "Keep Calm and ...". That slogan is well known.
Information: There isn't any.
Image: The only image is a basketball and the ad is about basketball so it fits in with the ad.

Logo: The nike symbol is the logo and everyone knows the nike symbol.
Slogan: "Will to Win" is the slogan in this ad and it says that everyone that plays basketball has a will to win.
Information: It doesn't have any information.
Image: The image is a guy dunking a basketball and the ad is about basketball.

Logo: The logo is the NYC NGAGEL logo and that is a basketball place.
Slogan: "Basketball, Got Experiance? Let's Play" says that if you have experiance playing basketball then you can play baskeetball for them.
Information: The information is " Every Wednesday, 8-10 PM, at the ITS Outdoor Basketball court." This says where and when it is.
Image: The guy playing basketball is on fire and that is cool.

Slogan - "Enjoy a variety of foods every day". I don't think that this is a very good slogan because it is not very catchy.

Logo - It is a good slogan because the Australian government is trustworthy.

Advertising with Images

Companies often use real images involving their product or service to enhance their sales pitch.

A cleaning company will have a picture of a dirty carpet with a clean patch where the vaccum has been.
For each of the companies below, describe an image that they could use.

1. A car company: A car driving along a bridge with no other cars on the road.
2. Milo: A happy kid with milk all around their mouth.
3. Coca Cola: A few teenagers that are happy with bottles of Coca Cola.
4. McDonalds: A family sitting together talking and eating burgers.
5. BMX shop: A skatepark with a lot of BMX's
6. Clothing store: People trying on clothes.
7. Music Artist: A concert.