Existing Product Analysis ( Kobe vs Messi: Turkish Airlines Ad )

Q: WHO the ad is aimed at?

A: Families looking for a good airline.

Q: WHAT is being advertised?

A: The airline.

Q: WHAT is specifically highlighted about the product in this ad?

A: The best airline to fly with.

Q: WHY would this ad help sell the product?

A: It is cool and funny.
Q: WHERE/WHEN this ad might appear in order to reach it's target audience?
A: All day, everyday.
Q: WHAT need or what is the ad appealing to?
A: Holidays.