Tuesday, 30 April 2013

Existing Product Analysis ( VW: The Force Ad )


Q: WHO the ad is aimed at?
A: Adults

Q: WHAT is being advertised?
A: The Car

Q: WHAT is specifically highlighted about the product in this ad?
A: There is a new feature that you can entertain your kids.

Q: WHY would this ad help sell the product?
A: It is funny and clever and sophisticated.

Q: WHERE/WHEN this ad might appear in order to reach it's target audience?
A: In the evening and at night.

Q: WHAT need or what is the ad appealing to?
A: It's a family car.

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