Print Ad Format

Print ads appear as pages in magazines and newspapers, as posters in malls, on buses, toilet cubicles and as billboards. Print advertising tends to follow a basic format - a slogan or striking image to capture our attention the body of the ad contains more factual information about the product, and a logo reinforces brand identity.

Definitions:

• Slogan: A sentence about the product that is catchy and engages readers.
• Image: A picture.
• Information: Facts about the product.
• Logo: A picture made for the company or product.

1. What is the product: McDonalds
2. What is the message of the ad: Maccas is healthy
3. Slogan: It tells you that maccas has the heart foundation tick and is healthy.
4. Image: Red is eye catching.
5. Logo: The logo is very cool and easy to remember because it is an M that stands for McDonalds.
6. Information: The information tells you that there are healthy choices at McDonalds and it has been approved by the Heart Foundation.
7. They all work very well together because it has simple words so that everyone can understand the meaning.

Procedures for Filming

Rules:

1. No running in the corridors.
2. Complete all class work set by the teacher.
3. Behave whenever you are outside of the classroom.
4. Sit at the centre table at the start of class.
5. Always listen to teachers.

Consequences: No filming or taking pictures for 2 lessons if you get a complaint from a teacher.

Newspaper Advertising

1: Colour: Bright colours make a ad stand out and intrege the reader.
    Size: If the ad is a full page ad, the viewer will want to read it because the ad is big and intreging.
    Image: If the image in the ad is big, colourful or interesting, it should intrege the viewer into reading it.
    Text: If the text is big, colourful or creative, the reader will think it is interesting and maybe continue
    reading the ad.

2: The JB-HI-FI ad was a full page ad and was bright yellow. It stood out to me and I actually read a bit of the ad.

3: This ad cost $23, 500. I think it would be a worldwide amount to pay because it is pretty reasonable and if it isn't, it should be.

Cost of Advertising

1: A TV ad during the superbowl (around $4 million)
2: A radio ad on a morning breakfast radio show ($300,000 - $500,000)
3: A 30 second TV ad during the nightly news (around $350,000)
4: A Youtube ad before a popular music video clip ($375,000)
5: A double page spread in VOGUE magazine ($300,000)

Advertising to Teens

When creating an advertisment, you need to consider the target audience. You need to decide which groups or individuals to target and aim your stratergy at. Audiences can be broken up into age groups, interest groups and/or people in a certain stage of their lives.

 

All advertising has a target market and a message. Some messages are easy to understant, others are the hidden mmessage of the ad.

• I like this ad because it clearly explains that when you look back, you will regret it even though it seems like a good idea at the time
• This is not an add that you can buy a product from
• The main message of the ad is that rape is bad and no matter what, you shouldn't do it.
• This ad does not have a hidden message

• I like this ad because it is a good helmet and it also advertises Red Bull very clearly
• I want to buy their product because i want a motorbike and helmet and I really like this helmet
• The main message to this ad is that you should buy this helmet and drink Red Bull
• Their is no hidden message in this ad

Media Definitions

Definitions:

Media: Generally refers to all means of communications, such as newspapers, radio and TV, that provide the public with news, enetertainment etc, usually along with advertising.

The Media: Are usually refered to as the people and organisations that report on the events and happenings around the world e.g reportess, news, magazines, radio announcers.

Mediums: Are usually refered to as the technology used to create things and/or present things e.g. pencils, paint, camera, internet, Photoshop etc.

Logo Task

P = It is very easy to remember.
M = The original is not multi coloured.
I = It is very simple.

Advertising

What is advertising?

The activity of attracting public attention to a product or business through paid announcements, in the print, broadcast or electronic media.

Why do companies advertise?

To reach new customers, sell a product or service.

What is an advertisement?

A notice such as poster or paid announcement, designed to attract public attention or patronage (customers).

Who profits from advertising?

The media who host or publish them e.g. TV, newspapers, magazines, radio stations and websites.

3 examples of effective advertising:

• The maccas milionaire ad.
• Carslaes.com ad on youtube.
• Windows XP driver update ad on youtube.

Eminem Not Afraid

• There was a Michael Hill ad before the video
• He was wearing Nike shoes during the video and the camera showed his shoes many times throughout the video
• He was in a city and it shoed the stores One Pharmacy and Ebony
• There was a man sitting down with a laptop and the Dr Dre Beats logo on the front of it.

There ware many cars in the video clip but i could not tell which type they were.