1: A TV ad during the superbowl (around $4 million)
2: A radio ad on a morning breakfast radio show ($300,000 - $500,000)
3: A 30 second TV ad during the nightly news (around $350,000)
4: A Youtube ad before a popular music video clip ($375,000)
5: A double page spread in VOGUE magazine ($300,000)
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