The activity of attracting public attention to a product or business through paid announcements, in the print, broadcast or electronic media.
Why do companies advertise?
To reach new customers, sell a product or service.
What is an advertisement?
A notice such as poster or paid announcement, designed to attract public attention or patronage (customers).
Who profits from advertising?
The media who host or publish them e.g. TV, newspapers, magazines, radio stations and websites.
3 examples of effective advertising:
- The maccas milionaire ad.
- Carslaes.com ad on youtube.
- Windows XP driver update ad on youtube.
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