Print Ad Format

Print ads appear as pages in magazines and newspapers, as posters in malls, on buses, toilet cubicles and as billboards. Print advertising tends to follow a basic format - a slogan or striking image to capture our attention the body of the ad contains more factual information about the product, and a logo reinforces brand identity.

Definitions:

• Slogan: A sentence about the product that is catchy and engages readers.
• Image: A picture.
• Information: Facts about the product.
• Logo: A picture made for the company or product.

1. What is the product: McDonalds
2. What is the message of the ad: Maccas is healthy
3. Slogan: It tells you that maccas has the heart foundation tick and is healthy.
4. Image: Red is eye catching.
5. Logo: The logo is very cool and easy to remember because it is an M that stands for McDonalds.
6. Information: The information tells you that there are healthy choices at McDonalds and it has been approved by the Heart Foundation.
7. They all work very well together because it has simple words so that everyone can understand the meaning.