Types of Camera Movement

Tracking Shot: using a 'Dolly' (type of trolley on wheels) the camera moves along following the action smoothly.

Dolly Zoom: The camera moves closer to or further from the subject while simultaneously adjusting the zoom angle to keep the subject the same size in the frame.

Follow: The camera physically follows the subject al a more or less constant distance.

Pan: Moving the camera position vertically with respect to the subject.

Pedestal Tilt: Vertical movement of the camera angle e.g. pointing up or down.

Zoom: Changing the lens focal length which gives the illusion of moving.

Existing Product Analysis ( Fifa 12 ad: Love Football, Play Football )

Q: WHO the ad is aimed at?
A: Soccer fans and players.
Q: WHAT is being advertised?
A: Fifa 12
Q: WHAT is specifically highlighted about the product in this ad?
A: You can play football even if you are injured.
Q: WHY would this ad help sell the product?
A: It is very realistic.
Q: WHERE/WHEN this ad might appear in order to reach it's target audience?
A: Sports games, night, afternoon and morning.
Q: WHAT need or what is the ad appealing to?
A: Dream and Fantasy

Existing Product Analysis ( Nike: Good vs Evil Ad )

Q: WHO the ad is aimed at?
A: Soccer Fans and Players.
Q: WHAT is being advertised?
A: Nike boots and other products.

Q: WHAT is specifically highlighted about the product in this ad?
A: It is better than evil and can defeat anything.
Q: WHY would this ad help sell the product?
A: It gives players motivation.

Q: WHERE/WHEN this ad might appear in order to reach it's target audience?
A: Mornings, Afternoon, Nights and sport games.
Q: WHAT need or what is the ad appealing to?
A: People that need boots.

Existing Product Analysis ( Apple: IPod: Bounce )

Q: WHO the ad is aimed at?
A: Everyone.
Q: WHAT is being advertised?
A: The IPod 5.
Q: WHAT is specifically highlighted about the product in this ad?
A: How people react to the colours.
Q: WHY would this ad help sell the product?
A: It looks cool.
Q: WHERE/WHEN this ad might appear in order to reach it's target audience?
A: All day, everyday.
Q: WHAT need or what is the ad appealing to?
A: Music Fans.

Existing Product Analysis ( Kobe vs Messi: Turkish Airlines Ad )

Q: WHO the ad is aimed at?

A: Families looking for a good airline.

Q: WHAT is being advertised?

A: The airline.

Q: WHAT is specifically highlighted about the product in this ad?

A: The best airline to fly with.

Q: WHY would this ad help sell the product?

A: It is cool and funny.
Q: WHERE/WHEN this ad might appear in order to reach it's target audience?
A: All day, everyday.
Q: WHAT need or what is the ad appealing to?
A: Holidays.

Existing Product Analysis ( VW: The Force Ad )

Q: WHO the ad is aimed at?
A: Adults

Q: WHAT is being advertised?
A: The Car

Q: WHAT is specifically highlighted about the product in this ad?
A: There is a new feature that you can entertain your kids.

Q: WHY would this ad help sell the product?
A: It is funny and clever and sophisticated.

Q: WHERE/WHEN this ad might appear in order to reach it's target audience?
A: In the evening and at night.

Q: WHAT need or what is the ad appealing to?
A: It's a family car.

Our Ad Plan

Q: WHO the ad is aimed at?
A: Teenagers and small children that enjoy sport.

Q: WHAT is being advertised?
A: Health through sport. (Soccer/Football)

Q: WHAT is specifically highlighted about the product in this ad?
A: Health, Good dieting, Water, Social.

Q: WHY would this ad help sell the product?
A: Because people will want to buy the ball and boots so that they can play soccer.

Q: WHERE/WHEN this ad might appear in order to reach it's target audience?
A: Childrens channels early in the morning and in the afternoon but not to late.

Q: WHAT need or what is the ad appealing to?
A: Happy Families
    Dreams and Fantasy
    Elite people or experts
    Successfull careers
    Self Importants & pride