Photographers: Ansel Adams

Ansel Adams

He was born on February 20, 1902, in San Francisco, California. Adams became a photographer of the American West, particularly Yosemite National Park, using his work to promote conservation of wilderness areas. His iconic black-and-white images were very popular. He died in Monterey, California, on April 22, 1984.

The Rule of Thirds

The rule of thirds gives an image more 'energy'. The picture to the left shows the rule of thirds. The lowest horizontal line is in the same place as the horizon. This divides the horizon and the rest of the photo. This makes the image more interesting. The tree is in line with vertical line to the right. This offsets the image enough for it to look cool, but also not too far that the photo looks distorted.

Types of Ads

Ad 1

This ad has comedy in it and features a well known tv star. It is intreging becuase it is funny and everyone knows who Alf Stewart is.

Ad 2

This ad has a dance in it which makes it a song and dance ad. Song and dance ads are very effective.

Ad 3

This ad shows emotion and emotional ads are always effective.

Types of Camera Movement

Tracking Shot: using a 'Dolly' (type of trolley on wheels) the camera moves along following the action smoothly.

Dolly Zoom: The camera moves closer to or further from the subject while simultaneously adjusting the zoom angle to keep the subject the same size in the frame.

Follow: The camera physically follows the subject al a more or less constant distance.

Pan: Moving the camera position vertically with respect to the subject.

Pedestal Tilt: Vertical movement of the camera angle e.g. pointing up or down.

Zoom: Changing the lens focal length which gives the illusion of moving.

Existing Product Analysis ( Fifa 12 ad: Love Football, Play Football )

Q: WHO the ad is aimed at?
A: Soccer fans and players.
Q: WHAT is being advertised?
A: Fifa 12
Q: WHAT is specifically highlighted about the product in this ad?
A: You can play football even if you are injured.
Q: WHY would this ad help sell the product?
A: It is very realistic.
Q: WHERE/WHEN this ad might appear in order to reach it's target audience?
A: Sports games, night, afternoon and morning.
Q: WHAT need or what is the ad appealing to?
A: Dream and Fantasy

Existing Product Analysis ( Nike: Good vs Evil Ad )

Q: WHO the ad is aimed at?
A: Soccer Fans and Players.
Q: WHAT is being advertised?
A: Nike boots and other products.

Q: WHAT is specifically highlighted about the product in this ad?
A: It is better than evil and can defeat anything.
Q: WHY would this ad help sell the product?
A: It gives players motivation.

Q: WHERE/WHEN this ad might appear in order to reach it's target audience?
A: Mornings, Afternoon, Nights and sport games.
Q: WHAT need or what is the ad appealing to?
A: People that need boots.

Existing Product Analysis ( Apple: IPod: Bounce )

Q: WHO the ad is aimed at?
A: Everyone.
Q: WHAT is being advertised?
A: The IPod 5.
Q: WHAT is specifically highlighted about the product in this ad?
A: How people react to the colours.
Q: WHY would this ad help sell the product?
A: It looks cool.
Q: WHERE/WHEN this ad might appear in order to reach it's target audience?
A: All day, everyday.
Q: WHAT need or what is the ad appealing to?
A: Music Fans.

Existing Product Analysis ( Kobe vs Messi: Turkish Airlines Ad )

Q: WHO the ad is aimed at?

A: Families looking for a good airline.

Q: WHAT is being advertised?

A: The airline.

Q: WHAT is specifically highlighted about the product in this ad?

A: The best airline to fly with.

Q: WHY would this ad help sell the product?

A: It is cool and funny.
Q: WHERE/WHEN this ad might appear in order to reach it's target audience?
A: All day, everyday.
Q: WHAT need or what is the ad appealing to?
A: Holidays.

Existing Product Analysis ( VW: The Force Ad )

Q: WHO the ad is aimed at?
A: Adults

Q: WHAT is being advertised?
A: The Car

Q: WHAT is specifically highlighted about the product in this ad?
A: There is a new feature that you can entertain your kids.

Q: WHY would this ad help sell the product?
A: It is funny and clever and sophisticated.

Q: WHERE/WHEN this ad might appear in order to reach it's target audience?
A: In the evening and at night.

Q: WHAT need or what is the ad appealing to?
A: It's a family car.

Our Ad Plan

Q: WHO the ad is aimed at?
A: Teenagers and small children that enjoy sport.

Q: WHAT is being advertised?
A: Health through sport. (Soccer/Football)

Q: WHAT is specifically highlighted about the product in this ad?
A: Health, Good dieting, Water, Social.

Q: WHY would this ad help sell the product?
A: Because people will want to buy the ball and boots so that they can play soccer.

Q: WHERE/WHEN this ad might appear in order to reach it's target audience?
A: Childrens channels early in the morning and in the afternoon but not to late.

Q: WHAT need or what is the ad appealing to?
A: Happy Families
    Dreams and Fantasy
    Elite people or experts
    Successfull careers
    Self Importants & pride  

Slogan Activity

Nike: Just Do It!

McDonalds: I'm Loving It

Coca-Cola:
Slogans, 1886 - 2012 in America (usually including Canada)

• 1886 - Drink Coca-Cola.
• 1904 - Delicious and refreshing.
• 1905 - Coca-Cola revives and sustains.
• 1906 - The great national temperance beverage.
• 1908 - Good til the last drop
• 1917 - Three million a day.
• 1922 - Thirst knows no season.
• 1923 - Enjoy life.
• 1924 - Refresh yourself.
• 1925 - Six million a day.
• 1926 - It had to be good to get where it is.
• 1927 - Pure as Sunlight
• 1927 - Around the corner from anywhere.
• 1928 - Coca-Cola ... pure drink of natural flavors.
• 1929 - The pause that refreshes.
• 1932 - Ice-cold sunshine.
• 1937 - America's favorite moment.
• 1938 - The best friend thirst ever had.
• 1938 - Thirst asks nothing more.
• 1939 - Coca-Cola goes along.
• 1939 - Coca-Cola has the taste thirst goes for.
• 1939 - Whoever you are, whatever you do, wherever you may be, when you think of refreshment, think of ice cold Coca-Cola.
• 1941 - Coca-Cola is Coke!
• 1942 - The only thing like Coca-Cola is Coca-Cola itself.
• 1944 - How about a Coke?
• 1945 - Coke means Coca-Cola.
• 1945 - Passport to refreshment.
• 1947 - Coke knows no season.
• 1948 - Where there's Coke there's hospitality.
• 1949 - Coca-Cola ... along the highway to anywhere.
• 1952 - What you want is a Coke.
• 1954 - For people on the go.
• 1956 - Coca-Cola ... makes good things taste better.
• 1957 - The sign of good taste.
• 1958 - The Cold, Crisp Taste of Coke
• 1959 - Be really refreshed.
• 1963 - Things go better with Coke.
• 1966 - Coke ... after Coke ... after Coke.
• 1969 - It's the real thing.
• 1971 - I'd like to buy the world a Coke. (basis for the song "I'd Like To Teach the World to sing (in Perfect Harmony)1974 - Look for the real things.
• 1976 - Coke adds life.
• 1979 - Have a Coke and a smile (see also Hey Kid, Catch!)
• 1982 - Coke is it!
• 1985 - America's Real Choice
• 1986 - Red White & You (for Coca-Cola Classic)
• 1986 - Catch the Wave (for New Coke)
• 1989 - Can't Beat the Feeling. (also used in the UK)
• 1991 - Can't Beat the Real Thing. (for Coca-Cola Classic)
• 1993 - Always Coca-Cola.
• 2000 - Enjoy.
• 2001 - Life tastes good. (also used in the UK)
• 2003 - Real.
• 2005 - Make It Real.
• 2006 - The Coke Side of Life (used also in the UK)
• 2007 - Live on the Coke Side of Life (also used in the UK)
• 2008 - love it light (also used in the UK)
• 2009 - Open Happiness
• 2010 - Twist The Cap To Refreshment
• 2011 - Life Begins Here
• 2012 - Enjoy Coca Cola

 Australia/New Zealand

• "Be really refreshed" (1961)
• "Things go better with Coke" (1964)
• "It's the real thing" (1972)
• "Coke adds life" (1977)
• "Smile. Coke adds life" (1980)
• "Coke is it!" (1982)
• "You Can't Beat the Feeling" (1987)
• "Live on the Coke side of life" (2008)
• "Real taste. Uplifting refreshment" (2009)
• "Open Happiness" (2011)
• "Share A Coke" (2011)

 Spain

• 1886: «Disfrute Coca-Cola».(Enjoy Coca-Cola)
• 1929: «La pausa que refresca». (The Break That Refreshes)
• 1959: «Coca-Cola refresca mejor». (Coca-Cola refreshes better)
• 1963: «Todo va mejor con Coca-Cola». (Everything goes Better with Coke)
• 1970: «El sabor de la vida» (Spain) (The Flavor of Life)
• 1976: «Coca-Cola da más vida». (Coke Adds Life)
• 1982: «Coca-Cola es así» (Spain) (Coke Is It)
• 1987: «Sensación de vivir» (Spain) (You Can’t Beat the Feeling)
• 1993: «Siempre Coca-Cola» (Always Coca-Cola)
• 2000: «Vívela» (Spain and Mexico) (Live It)
• 2001: «La vida sabe bien» (Spain) (Life Tastes Good)
• 2003: «Coca-Cola, de verdad». (Coca-Cola, Truly)
• 2006: «El lado Coca-Cola de la vida (Spain and Latin America) (The Coke Side of Life)
• 2008: Desde 1886 repartiendo felicidad (Spain). (Spreading Happiness since 1886)
• 2008: «El lado Coca-Cola de la vida» (Spain and Latin America) (The Coke Side of Life)
• 2009: «Destapa la felicidad» (Spain) (Open Happiness)

 India

• "ठंडा मतलब Coca-Cola!" ("Cold means Coca-Cola!") (2000s)
• "पीओ सर उठा के " ("Drink with pride")
• "जो चाहो हो जाये, कोका-कोला enjoy!" ("Whatever you wish will come true, enjoy Coca-Cola!")
• "Burrrrrrrrr" ("Refreshment" )(2011)
• "Open Happiness" (2012)

 Indonesia

 Coca-Cola

• "Minumlah Coca-Cola" (1980) (Enjoy Coca-Cola)
• "Always Coca-Cola" (1994)
• "Semangat Coca-Cola" (2000) (Spirit of Coca-Cola)
• "Segarnya Mantap" (2004) (Feel Refreshed)
• "Hidup ala Coca-Cola" (2007) (The Coke Side of Life)
• "Brrr... Hidup ala Coca-Cola" (2009) (Brrr... The Coke Side of Life)
• "Buka Coca-Cola, Buka semangat baru" (2010) (Open Happiness)
• "Segarkan Semangatmu" (2011) (Refresh your spirit)

 Coca-Cola Zero

• "Great Taste, Zero Sugar" (2008)

Japan

• 1962 - スカッとさわやかコカ・コーラ (Sparkling and refreshing Coca-Cola)
• 1976 - Come on in. (Drink) Coke.
• 1980 - Yes Coke Yes
• 1987 - I feel Coke.
• 1991 - さわやかになるひととき。 (Make a refreshing moment.)
• 1993 - Always Coca-Cola
• 2000 - Enjoy
• 2001 - No Reason
• 2004 - Special Magic
• 2007 - The Coke Side of Life
• 2010 - Open Happiness

 Pakistan

• "Dill Hai To Mango Aur" ("if you have a heart ask for more") (2000s)
• "Khulein Khushian"("Open Happiness")
• "Kha Le Pee Le Jee Le" ("eat drink live")
• "مل جل کر کھلیں خوشیاں" ("Open Happiness together") (for Ramadan 2011)

 Philippines

• 1912 - Drink Coca Cola Philippines
• 1977 - Coke Adds Life
• 1983 - Coke Is It!
• 1989 - Can't Beat The Feeling Coke Philippines
• 1991 - Coca Cola Is It!
• 1993 - Always Coca Cola Philippines
• 2004 - Coke Ko To!
• 2005 - Kasama Ka Coke!
• 2008 - Buhay Coke Buksan Mo!
• 2009 - Mag Smile Sa Buhay, Mag Coke Araw Araw!
• 2010 - Open Happiness Coke Philippines
• 2011 - Coke Mismo!
• 2012 - 100 Taon Na Saya Sa Coke!
• 2012 - Salamat Sa Saya Ng 100 Christmas Coke!

 Poland

• 1971 - "Coca-Cola. To jest to!" - Agnieszka Osiecka's slogan ("Coca-Cola. This is it!")

• 1992 - "Zawsze Coca-Cola" ("Coca-Cola forever")

• 2000 - "Coca-Cola: co za radość" ("Coca-Cola: such a joy") - created by professor Jerzy Bralczyk, authority in linguistics.

Russia

• "Всегда Coca-Cola" (1993–2009, "Always Coca-Cola")
• "Coca-Cola идет в дом!" (2010, "Coca-Cola is going to the house!")

Czech Republic

 Coca-Cola

• 1990 - Coca-Cola je to pravé! ("The Real Thing!")
• 1997 - Coca-Cola je k jídlu to pravé ("Coca-Cola Is Good With Food")
• 1997 - Vždy Coca-Cola ("Always Coca-Cola")
• 1998 - Žízeň uhasí, mysl osvěží ("Quenches thirst, refreshes mind")
• 2000 - 2002 Vychutnejte si! ("Enjoy!")
• 2002 - Chuť, kterou miluje celý svět ("A taste the whole world loves")
• 2003 - Chihuahua! Spolu na jedné vlně! ("Chihuahua! Together on one wave!")
• 2004 - Vždy osvěží ("Always Refreshes")
• 2006 - 2008 Ber život s radostí ("Enjoy life with happiness")
• 2009 - 2012 Radost otevřít ("Open Happiness")

 Coca-Cola Cherry

• 1996 - Žij jinak! ("Live differently!")

 Coca-Cola Light

• 1995 - Osvěžení, jaké jste ještě nezažili! ("Refreshment you have yet to experience!")
• 1998 - Už pro ten pocit ("Just for the feeling")
• 2006 - Neodolatelná chuť ("Irresistible taste")

 Coca-Cola Zero

• 200x - Pravá chuť. Zero cukr. ("Real taste. Zero sugar")
• 2012 - Pravá chuť. Nula cukru. Je to možné? ("Real taste. Zero sugar. Possible?")

 Christmas

• 1996 - Coca-Cola, to pravé Vánoční osvěžení ("Coca-Cola, the real Christmas refreshment")
• 1997 - To pravé Vánoční osvěžení! ("The real Christmas refreshment")
• 2001 - Vychutnejte si to pravé Vánoční osvěžení ("Enjoy the real Christmas refreshment")
• 2003 - To pravé Vánoční osvěžení ("The real Christmas refreshment")
• 2007 - Podělte se o kouzlo Vánoc ("Pass On The Christmas Spirit")
• 2008 - Vánoce s chutí ("Christmas with taste")

 Special

• 1994 - Všechny jsou teď Jo-Jo ("All of them are Yo-yo")
• 1996 - Celosvětový Olympijský partner ("World partner of the Olympics")
• 1997 - Překvapení pod každým víčkem "(Surprise under every cap")
• 1999 - Osvěž se a vyhraj! ("Refresh yourself and win!")
• 2002 - 2003 Osvěž se na Ex! ("Refresh yourself in one shot")

Q: Which product has the slogan "Once you pop, you can't stop"?
A: Pringles

Q: What makes a slogan effective?
A: Every slogan needs snappy words, meaningful words and humour. If a slogan doesn't have this then in my opinion, it isn't a good slogan.

5 Basketball ads

Logo: The logo is a basketball and the ad is about basketball so it fits in with the ad.
Slogan: The slogan is "Keep Calm and ...". That slogan is well known.
Information: There isn't any.
Image: The only image is a basketball and the ad is about basketball so it fits in with the ad.

Logo: The nike symbol is the logo and everyone knows the nike symbol.
Slogan: "Will to Win" is the slogan in this ad and it says that everyone that plays basketball has a will to win.
Information: It doesn't have any information.
Image: The image is a guy dunking a basketball and the ad is about basketball.

Logo: The logo is the NYC NGAGEL logo and that is a basketball place.
Slogan: "Basketball, Got Experiance? Let's Play" says that if you have experiance playing basketball then you can play baskeetball for them.
Information: The information is " Every Wednesday, 8-10 PM, at the ITS Outdoor Basketball court." This says where and when it is.
Image: The guy playing basketball is on fire and that is cool.

Slogan - "Enjoy a variety of foods every day". I don't think that this is a very good slogan because it is not very catchy.

Logo - It is a good slogan because the Australian government is trustworthy.

Advertising with Images

Companies often use real images involving their product or service to enhance their sales pitch.

A cleaning company will have a picture of a dirty carpet with a clean patch where the vaccum has been.
For each of the companies below, describe an image that they could use.

1. A car company: A car driving along a bridge with no other cars on the road.
2. Milo: A happy kid with milk all around their mouth.
3. Coca Cola: A few teenagers that are happy with bottles of Coca Cola.
4. McDonalds: A family sitting together talking and eating burgers.
5. BMX shop: A skatepark with a lot of BMX's
6. Clothing store: People trying on clothes.
7. Music Artist: A concert.

Framing Types

• Extreme Close Up - suspense, thriller, information, medical show

• Close Up- see a person's expression but not necessarily why

• Medium Close Up - more body language than in a close up

• Medium Shot - interaction between two people, reactions to each other, more body language
• Medium Long Shot - see a person and their surroundings
• Long Shot - informative to show a location
• Extreme Long Shot - shows a whole town or city

Print Advertisments

1. Interested because they want to know what the car is like on the road and what the interior is like

2. There is a lot of dark space and it makes it look mysterious.

3. There aren't any.

4. There aren't any.

5. The ad looks mysterious.

6. The words in the ad make you think about them.

7. The photo shows the whole car.

Health Logo

I used this as my logo because i made it. The heart says that it is healthy and he has a fruit face. The slogan "The Power of Fruit" is important because fruit is healthy.

To sum up the whole logo, it is saying that fruit is a powerful food that is very healthy.

Print Ad Format

Print ads appear as pages in magazines and newspapers, as posters in malls, on buses, toilet cubicles and as billboards. Print advertising tends to follow a basic format - a slogan or striking image to capture our attention the body of the ad contains more factual information about the product, and a logo reinforces brand identity.

Definitions:

• Slogan: A sentence about the product that is catchy and engages readers.
• Image: A picture.
• Information: Facts about the product.
• Logo: A picture made for the company or product.

1. What is the product: McDonalds
2. What is the message of the ad: Maccas is healthy
3. Slogan: It tells you that maccas has the heart foundation tick and is healthy.
4. Image: Red is eye catching.
5. Logo: The logo is very cool and easy to remember because it is an M that stands for McDonalds.
6. Information: The information tells you that there are healthy choices at McDonalds and it has been approved by the Heart Foundation.
7. They all work very well together because it has simple words so that everyone can understand the meaning.

Procedures for Filming

Rules:

1. No running in the corridors.
2. Complete all class work set by the teacher.
3. Behave whenever you are outside of the classroom.
4. Sit at the centre table at the start of class.
5. Always listen to teachers.

Consequences: No filming or taking pictures for 2 lessons if you get a complaint from a teacher.

Newspaper Advertising

1: Colour: Bright colours make a ad stand out and intrege the reader.
    Size: If the ad is a full page ad, the viewer will want to read it because the ad is big and intreging.
    Image: If the image in the ad is big, colourful or interesting, it should intrege the viewer into reading it.
    Text: If the text is big, colourful or creative, the reader will think it is interesting and maybe continue
    reading the ad.

2: The JB-HI-FI ad was a full page ad and was bright yellow. It stood out to me and I actually read a bit of the ad.

3: This ad cost $23, 500. I think it would be a worldwide amount to pay because it is pretty reasonable and if it isn't, it should be.

Cost of Advertising

1: A TV ad during the superbowl (around $4 million)
2: A radio ad on a morning breakfast radio show ($300,000 - $500,000)
3: A 30 second TV ad during the nightly news (around $350,000)
4: A Youtube ad before a popular music video clip ($375,000)
5: A double page spread in VOGUE magazine ($300,000)

Advertising to Teens

When creating an advertisment, you need to consider the target audience. You need to decide which groups or individuals to target and aim your stratergy at. Audiences can be broken up into age groups, interest groups and/or people in a certain stage of their lives.

 

All advertising has a target market and a message. Some messages are easy to understant, others are the hidden mmessage of the ad.

• I like this ad because it clearly explains that when you look back, you will regret it even though it seems like a good idea at the time
• This is not an add that you can buy a product from
• The main message of the ad is that rape is bad and no matter what, you shouldn't do it.
• This ad does not have a hidden message

• I like this ad because it is a good helmet and it also advertises Red Bull very clearly
• I want to buy their product because i want a motorbike and helmet and I really like this helmet
• The main message to this ad is that you should buy this helmet and drink Red Bull
• Their is no hidden message in this ad

Media Definitions

Definitions:

Media: Generally refers to all means of communications, such as newspapers, radio and TV, that provide the public with news, enetertainment etc, usually along with advertising.

The Media: Are usually refered to as the people and organisations that report on the events and happenings around the world e.g reportess, news, magazines, radio announcers.

Mediums: Are usually refered to as the technology used to create things and/or present things e.g. pencils, paint, camera, internet, Photoshop etc.

Logo Task

P = It is very easy to remember.
M = The original is not multi coloured.
I = It is very simple.

Advertising

What is advertising?

The activity of attracting public attention to a product or business through paid announcements, in the print, broadcast or electronic media.

Why do companies advertise?

To reach new customers, sell a product or service.

What is an advertisement?

A notice such as poster or paid announcement, designed to attract public attention or patronage (customers).

Who profits from advertising?

The media who host or publish them e.g. TV, newspapers, magazines, radio stations and websites.

3 examples of effective advertising:

• The maccas milionaire ad.
• Carslaes.com ad on youtube.
• Windows XP driver update ad on youtube.

Eminem Not Afraid

• There was a Michael Hill ad before the video
• He was wearing Nike shoes during the video and the camera showed his shoes many times throughout the video
• He was in a city and it shoed the stores One Pharmacy and Ebony
• There was a man sitting down with a laptop and the Dr Dre Beats logo on the front of it.

There ware many cars in the video clip but i could not tell which type they were.